ABLS (Always Be Launching Something): The Heart of Your Why
- Built on YES
- Feb 10
- 3 min read
Mindfulness in Minutes: Finding Purpose in Every Launch
The entrepreneurial journey is not about constantly doing more; it’s about consistently moving toward what truly matters. ABLS—Always Be Launching Something is not just about starting new projects, but about intentionally using momentum to fuel your purpose without burnout.
When leveraged correctly, ABLS can keep your work aligned with your long-term goals and ensure that every step you take is a step toward something meaningful. The key is understanding your why before launching into something new. This is a fundamental part of mindful entrepreneurship, allowing female founders, solopreneurs, and women in business to build success while maintaining balance.
A Mindful Reality Inventory: Check-In on Your Priorities
Taking inventory helps identify where your time and energy are going. Consider the key areas of your work and life that require attention and where you might be spreading yourself too thin. A well-balanced approach to ABLS ensures that what you take on aligns with your vision while allowing space for what truly matters.
At any given time, your plate might include:
Managing core business operations
Developing new products or services
Networking and industry engagement
Learning and professional development
oh yeah and all the personal stuff like being a parent, spouse, caregiver, etc.
Knowing what you are focused on is just as important as knowing what you choose to let go of. Mindful business strategies require prioritization—not just in what you do, but in what you release. While you're thinking about all the things you do...also be sure to remember all the things you say NO to as well...
You might say NO to:
Social Media Management
Cleaning Your Home/Business
Stuffing folders for PTO
Cooking dinner every night
Bookkeeping
The 3 ABLS Mindfulness Lessons
ABLS is not about constant hustle—it’s about using momentum with intention and alignment to sustain motivation without overextending yourself.
1. Slow Down & Check Your Why
Before jumping into the next project, take a step back. Does this align with your bigger vision? If not, reconsider the urgency or necessity of launching it now. Rushing into something for the sake of action alone can lead to exhaustion rather than progress. Sustainable entrepreneurship requires pacing yourself.
2. Ditch Perfection & Take Action
Waiting for the perfect time or the perfect version of something can be a trap. The most successful businesses and projects evolve over time. Instead of holding back due to fear of imperfection, launch, learn, and refine. Progress happens through action, not hesitation. Female entrepreneurs often struggle with perfectionism—let go and embrace progress over perfection.
3. Use Momentum With Intention
Each launch should build upon the last, creating a natural progression rather than a scattered workload. If an opportunity fits into your broader mission, lean into it. If it doesn’t, give yourself permission to say no. Not every idea needs to be pursued immediately. Business growth strategies rely on momentum, but mindful decision-making ensures long-term success.
Mindfulness in Minutes: Your ABLS Reality Inventory
Before committing to something new, ask yourself:
Does this align with my purpose?
Where can I let go of perfection?
How can I use momentum intentionally?
By approaching launches with clarity, purpose, and strategic momentum, you ensure that each step forward contributes to your bigger picture. Entrepreneurship isn’t about doing everything—it’s about doing what truly matters. Sustainable business growth comes from making intentional choices that serve your long-term vision.