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BFD Women Who Said YES: How Mindfulness and Intention Define Your Mission

Why You Need a Personal Mission Statement (And How Mindfulness Makes It Stick)


Your personal mission statement isn’t just a nice-to-have—it’s the foundation for how you show up in business and life. When you align your personal values with your business decisions, you create something that’s not only successful but deeply meaningful. And the secret to making it work? Mindfulness in business and intention.



Women entrepreneurs embracing mindfulness in business to drive purpose-driven growth


 

The Power of Saying YES

Some of the most successful women in business didn’t wait for the perfect moment or credentials—they said YES before they were ready. This is about the women who made bold moves, stepped into unfamiliar spaces, and let entrepreneurial mindfulness and intention guide them.


Imagine sitting on a picnic bench by a lake, journal open, swimsuit still damp from hours on the water. That was me in 2014, the only non-yoga teacher at a business and mindfulness-focused Stand Up Paddle Board Yoga training. I had convinced someone to say YES to me despite not having the 'right' credentials yet. What I didn’t realize at the time was that this experience would shape my mission for the next decade.


In the yoga world, there’s a lot of talk about intention—but back then, I didn’t fully grasp it. I was a goal-oriented person, sure, but the deeper WHY behind my actions? That took time to emerge. Looking back, I see that this moment wasn’t just about learning yoga—it was about learning myself.


Mindfulness in Business Lesson: Sometimes, stepping into an unfamiliar space is what forces you to reflect on your purpose.


 

The Evolution of My Mission Statement


Over the years, my personal mission statement has guided every major decision I’ve made:

Original Mission


Statement (2014): "To empower others to gain a new perspective on a familiar experience."


This mission showed up in my businesses, from launching my Stand Up Paddle Board Yoga studio to opening YESyoga and even in my transition to writing and business coaching for women entrepreneurs. It became my north star, even when I didn’t consciously realize it.


Updated Mission Statement (2024): "To empower others to cultivate intention and gain a new perspective on a familiar experience."


That small but powerful addition—cultivating intention—reflects how mindfulness and entrepreneurship have shaped my journey.


 

The Women Who Said YES

  • Whitney Wolfe Herd (Bumble): Said YES to building a platform where women make the first move, redefining the dating app industry.

  • Sara Blakely (Spanx): Said YES to an idea no one believed in—creating an undergarment solution for women that led to a billion-dollar brand.

  • Melanie Perkins (Canva): Said YES to making design accessible, breaking barriers in tech as a female founder.

  • Sophia Amoruso (Girlboss): Said YES to a non-traditional career path, turning an eBay vintage shop into a movement empowering female entrepreneurs.


 

Mindfulness in Minutes: Building Your YES


Step 1: Identify Your Core Values


Your mission stems from your values, but here’s the catch—many of us are operating on autopilot with values shaped by external forces (family, society, or industry norms). Instead, take a moment to intentionally choose your values.


Example: If you pick freedom and growth, your business should reflect that—whether in how you structure your schedule or the type of work you take on.


Step 2: Create Your Personal Mission Statement


Use this fill-in-the-blank method:

"I am committed to [core value] and [core value], and I build my business in a way that [impact you want to have]."


Example: "I am committed to creativity and impact, and I build my business in a way that empowers women to take bold action without losing themselves in the process."


Aligning Your Business with Your Mission

Mindfulness in Business isn’t just about reflection—it’s about action. Here’s how to make sure your mission shows up in your business:

  • Clients & Customers – Work with people who align with your values.

  • Offerings – Does your business model support your mission or are you compromising?

  • Habits & Systems – Are your daily actions reinforcing your values or betraying them?


 

Final Thoughts

BFD Women say YES. They take chances, trust their intuition, and build businesses rooted in values and mindfulness. Your personal mission statement isn’t just words on paper—it’s the foundation of a meaningful life and business. When you align your mission with mindfulness in entrepreneurship and intention, you create something that not only succeeds but truly matters.


So, take inventory. Try on your values like a sweater—see what fits, update what doesn’t, and commit to a mission that feels right. Because when everything aligns, that’s when the real magic happens.


Be courageous. Be capable. Be strong. And most of all—be intentional. 🖤


 

To read Erin's full blog post visit her SUBSTACK.



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