Transform Your Goals with Gratitude-Driven SWOT and OKRs
- Built on YES
- Dec 2, 2024
- 3 min read
STRATITUDE: It's all about strategic gratitude!
This week, we’re tackling the idea of turning corporate jargon into gratitude-fueled clarity. No, this isn’t about leveraging actionable insights for scalable growth (insert eye roll). Instead, it’s about reframing those stiff frameworks into something real—gratitude-driven tools you can actually use.
Gratitude in Strategy: Why It Matters
Gratitude isn’t just a feel-good mantra—it’s a transformative mindset. When paired with structured goal-setting tools like SWOT and OKRs, it becomes a way to assess, appreciate, and act with clarity and purpose.
Think of this as your gratitude-powered playbook for setting goals and turning them into something meaningful—without the stuffy jargon that makes you want to unsubscribe from life.
The Gratitude-Driven Framework: SWOT + OKRs
Here’s the gist:
SWOT (Strengths, Weaknesses, Opportunities, Threats): A classic tool for analysis, now infused with gratitude to spotlight growth and resilience.
OKRs (Objectives and Key Results): Goal-setting with gratitude baked in to keep you focused and motivated.
Gratitude brings mindfulness into the mix, helping you turn self-reflection into actionable plans that actually stick.
Step-by-Step: Gratitude-Built SWOT
Strengths
Identify and celebrate what’s working.
What makes you proud about your business or life right now?
Which tools, habits, or processes make things easier?
What skills or qualities are you most thankful for?
Weaknesses
Reframe challenges as areas for growth.
What have you learned from recent struggles?
How have setbacks helped you grow personally or professionally?
How can gratitude shift your perspective on these challenges?
Opportunities
Explore areas of potential while acknowledging progress.
What opportunities excite and inspire gratitude right now?
How do your strengths align with these possibilities?
How can gratitude attract and amplify these opportunities?
Threats
Turn risks into resilience.
What challenges have shaped you or your business for the better?
How can gratitude for past hurdles help you face future ones?
What support systems or resources can help mitigate risks?
Step Two: Gratitude-Built OKRs
Set Your Objective
Define a meaningful goal informed by your SWOT insights. Example: Build the Built on YES Founder Community to [goal] by [date].
Define Key Results
Make your objectives measurable.
KR1: Increase newsletter subscribers by X% by [date].
KR2: Host a Founder Meetup by [date].
KR3: Launch a community platform by [date].
Infuse Gratitude
Acknowledge the support and resources behind each result.
KR1: Grateful for readers who share the newsletter.
KR2: Thankful for participants who spread the word.
KR3: Appreciative of the team who helps make it happen.
Celebrate Micro-Wins
Recognize small victories along the way:
Hitting a subscription milestone? Celebrate.
Positive feedback from your meetup? Toast to it.
First 50 members on your platform? Shout it out.
Tips to Keep Going
Weekly Reflections: Write down wins and express gratitude for the people or moments that helped.
Monthly Check-ins: Adjust objectives, reflect on progress, and show appreciation—whether it’s a thank-you note or coffee with a supporter.
Keep a Dashboard: Use THIS CANVA TEMPLATE, Airtable, Notion, or Excel to track progress. Visual clarity is key!
Final Thought: Gratitude is a Strategy
Gratitude isn’t just about saying “thanks”; it’s about reframing, reflecting, and using it as a foundation to build something bigger. It shifts your mindset, keeps you grounded, and fuels action.
So, whether you’re planning next year’s goals or simply surviving today, take time to reflect on what’s working, reframe what’s not, and celebrate every step forward.
Cheers to the wins—the big and small—and to the gratitude that keeps us courageous, capable, and strong. Keep saying YES!